The name's unpronounceable, but my goodness the cheese is easy to get your mouth around. One of the highlights of my working life is getting to go to Paris's Salon de Fromages every two years. It's a glorious trade fair of all that is best in the French cheese world. It attracts a huge cross-section of French cheesemakers, from large creameries to independent fermiers, and there's always something new to discover.
Hyelzas is a tiny village of around 50 inhabitants situated just outside Cevennes national park. It's home to a small Fromagerie specialising in making sheep's milk cheeses from the many nearby herds.
This year, they've been experimenting with some new cheeses. Which they've saddled with some of the hardest-to-pronounce-if-you're-a-clodhopping-monolingual-Englishman names I've ever come across. Le Sounal de Hyelzas and Claousou de Hyelzas do anything but trip off your tongue, but saying the name isn't really the point. The point is eating the cheese, and it is extraordinary.
Both cheeses are made in a similar style to a Vacherin Mont d'Or, so they're soft, unctuous little numbers, bound in birch bark and washed in brine as they mature. The cheese is fabulous: a sweet, nutty flavour with a resinous edge given it by the bark. Unlike Mont d'Or, the bark isn't fastened by metal staples, but by tiny wooden pegs. Both cheeses are beautiful - the Sounal is a large, cutting cheese, while the Claousou is a small, shoe-shaped cheese.
It's not very often in the cheese world that something entirely new happens, and it's even rarer that we're there at the very start, but we've managed it in this case. The first cheeses were made in March, and they first went on sale in early April. And as far as we know, if you want some, you'll have to come to Chiswick, because we're the very first people in the country to have it. And you know, you really should.